Client Development/Marketing - Long Way to Go in Many Small Firms

We just returned from participating at a Solo Small Firm Conference which was held for solo and small firm practitioners in the mid-west. I spoke at two session and we had a booth there as well. A few statistics:

• Over 800 attended the event
• Of the 200 people that we met with - 70 had no business cards with them
• 60-70% did not have web sites
• 60-70% did not have internet domain names

Personal networking and relationship building is still one of the best ways to cultivate clients. Not having a presence on the internet is like not being in the phone book.

Solo and small firm attorneys need to use all of the tools available to project their image. It does no good to spend money on developing marketing tools and then not use them.